Lead Generation using Social Media Marketing
- Overview: social media marketing
- Razorfish's Social Influence Marketing Report
- Grow your business with Twitter
Improve Lead Generation
Lead Generation: How to be Successful
Despite the fact that more and more companies recognize the need for and actively seek better lead generation, generating a ton of leads doesn’t guarantee increased sales. In fact, up to 80% of marketing expenditures on lead generation and collateral go to waste because the sales department doesn’t know what to do with them.
The secret to successful lead generation is implementing an ongoing process to nurture and educate prosects. It focuses on offering your company’s unique content in a form that solves problems and enhances a customer’s business. Through the use of an email marketing program, content can be cost-effectively targeted to a lead’s personal areas of interest, providing valuable education and information. Continual engagement with prospects using beneficial content will dramatically increase sales close rates.
A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of the buyer are 69% more likely to come away with a sale. When trust becomes the theme for your marketing efforts, you become less reliant on competing solely on price and your business will become more profitable.