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Lead Generation Solutions

• Email Marketing Overview
• Jump Start Program
• Managed Program

eMail Marketing Case Studies

• Promotional Company Uses eMail Marketing to Win New Business
• Insurance Agency Uses eMail Marketing to Sell New Services

Learn More

• Lead Generation:  How to be Successful
• Just the Facts about eMail Marketing
• The Benefits of eMail Marketing

Just the Facts About Online Marketing....  

If you are wondering about the benefits of email marketing in today's ever-changing online and marketing environment, you will be interested to learn that the results of recent studies continue to prove that the return on investment from e-mail marketing far surpasses other channels.

• E-mail’s ROI in 2009 was $43.62 for every dollar spent on it.  The expected figure for 2010 is $42.08.  Compared to non-e-mail Internet marketing that delivered $19.94 for every dollar spent.   Catalog marketing delivered $7.28 for every dollar spent in 2008.

• In Datran Media's 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result.

• The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.

• Shop.org's State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall"

• eMail marketing has the second lowest cost per order (CPO) of any online marketing tactic. The CPO of $6.85 compares favorably with, for example, paid search's CPO of $19.33, according to a February/March 2008 retailer survey by shop.org.

• 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email accordong to a 2008 survey by Epsilon.