eMail Marketing Case Study:  14 West LLC

Promotional Company Uses eMail Marketing to Win New Business

Situation

In a tough economy, Kevin Scharnek, President 14 West (www.14-West.com), understands the importance of marketing.  However, he needed to lower his marketing costs yet increase 14 West’s presence – virtually impossible using traditional marketing techniques like direct mail and print advertising.  14 West is no stranger to electronic marketing, but they had very limited success.  In the past, 14 West sent emails to prospects with PDF attachments.  The problem was that this marketing technique generated very little inbound calls or web site traffic.  14 West was also unable to gauge prospects’ interest in their services.

Solution

Mr. Scharnek contacted Workplace2go and discussed his goals as well as constraints.  We suggested 14 West leverage online marketing tools that gave them visibility into their prospects’ interest in their services. 

The company engaged Workplace2go and leveraged our expertise to train their staff, significantly reducing their learning curve.  We taught 14 West’s marketing staff how to develop effective messaging, create marketing templates, and analyze reports for effective follow-up.  14 West did 3 email marketing campaigns – 1 a month - targeting new businesses. 

Result

14 West closed over $90,000 in new business within the first three months of implementing Workplace2go’s online marketing strategies, processes, and tools.  One of the new projects was a promotional initiative with the Kansas City Royals and 14 West is talking to this organization about expanding their relationship.  This new business was all a direct result of 14 West implementing Workplace2go’s recommendations.  Mr. Scharnek stated that this new business would not have been possible without Workplace2go’s expertise and assistance.

 About 14 West

14 West (www.14-west.com) provides their clients with creative promotional ideas designed to enhance a company’s brand and achieve a company's marketing objectives and goals.  They take a consultative approach to, what can be, a commodity driven business…they have longstanding relationships with nationally recognized brands and agencies.

About Workplace2go

Workplace2go (www.workplace2go.com), created in 2007, is focused on providing the small to medium business (SMB) market with results oriented business solutions.  Workplace2go is a division of Communications Product Development, Inc. (CPDI).  CPDI's business roots date back to its formation in 1992, with an unwavering focus on software and communication services and a senior management team experienced in software, services and the Internet.  CPDI is a privately held company with its headquarters in Vancouver, Washington, and an office in Denver, Colorado.  For more information, contact info@Workplace2go.com or call 800-487-0044.